How CVS Is Using IBM Watson's AI to Encourage People to Get Their Flu Shots

The pharmacy chain uses anonymized customer data to spot infection hotspots

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With flu season bearing down and the pandemic still in full swing, CVS is rolling out new ways to encourage customers to get their flu shots using artificial intelligence (AI).

The pharmacy chain has teamed up with IBM Watson Advertising to create a campaign of personalized mobile messaging that attempts to identify and target at-risk areas before the flu hits. The tech behind the outreach factors in data sources like weather forecasts, anonymized health information, search ads and social feeds in an effort to anticipate flu outbreaks up to two weeks in advance.




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