How Cannabis Brands Can Make Their Holidays Merry and Profitable in 2021

Martech firm Surfside tells industry players to amp their ad spending to capitalize on fourth quarter green rush

When it comes to cannabis sales and celebrations, there’s no bigger day of the year than April 20, followed closely by Green Wednesday, the day before Thanksgiving, when weed fans stock up on flower, edibles, beverages, tinctures and other THC-laced goodies.