No business can exist for more than 150 years without the ability to adapt to changes in the marketplace. Established in 1869, Campbell Soup Company is a prime example.
“Change is hard, but to succeed we have to get comfortable with being uncomfortable,” Janda Lukin, CMO of Campbell Snacks, said in conversation with Adweek international editor David Griner at Brandweek. “We just have to disrupt ourselves. We can’t rest on past success.”
This attitude has certainly been beneficial during the past year and a half—a time when millions of people turned
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