How Brands Can Find Value in the Metaverse 

NFTs are more tangible than most brands think

After launching his own NFT collection, “VeeFriends,” Gary Vaynerchuk has been able to bring his ambitions of building a community around his creative and business passions to life using NFT technology. He sat down with Adweek during Commerce Week to break down NFTs and how they’ll change the future of marketing as well as how brands can leverage NFTs in an authentic and meaningful way.