How Brands Are Battling Knockoffs on Amazon

With a proliferation of third-party sellers, fighting copycats can feel like a never-ending game

If you’re a skincare brand, you’ve probably put a lot of thought into how your products smell and feel. So reading reviews on Amazon.com that say one of your creams reminded the consumer of “month-old milk” or that “it literally feels (and smells!) like rubbing your face with ham grease” is bound to be distressing.

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This story first appeared in the Feb. 10, 2020, issue of Adweek magazine. Click here to subscribe.