Above all else, marketers in 2020 have been forced to speed up what had been a gradual shift to an omnichannel world, being available wherever their consumers are.
Data science consultancy Analytic Partners has seen these shifts first hand. Through its ROI Genome marketing intelligence platform, the firm is sharing its best practices of one of the most uneven commerce environments ever.
“Many major brands have been set up for this. They have been, over the past five or so years, adapting their business to understand the importance of being present both in person and online,” said Mike Menkes, svp at Analytic Partners, during an Adweek
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