How Amazon's Prime Day Created a Summer Sale Explosion Expected to Boost Competitors 79%

Its rivals may not own the trend, but they're certainly riding the wave

Believe it or not, Amazon did not create the mid-summer sale with Prime Day. Instead, it took a pre-existing concept, rebranded it, and now, according to figures from savings site RetailMeNot, as many as 250 other retailers are following suit.

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