How 1-800-Flowers Cultivates a Powerful Marketing Funnel

Amit Shah on the transformation of the funnel into a flywheel

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As emerging media, from AI to AR, continues to fast-forward the customer experience, marketers are seeing measurable gains in satisfaction and retention. president Amit Shah joined Adweek’s Commerce Week to provide insights on how modern consumerism has transformed the marketing funnel and how brands can master it. 

Planting the seeds for success 

1-800-Flowers has been around for more than 40 years. They’ve done so by finding ways to generate revenue despite the shifts in how people communicate. 

“Most people are familiar with our umbrella brand, 1-800-Flowers, which is in the floral and the gift space,” Shah said.



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