Hornbach Wants You to Kick Off Your Spring Projects With Some Glorious Destruction

The DIY home improvement retailer reflects Europeans' restlessness

Home improvement chain Hornbach shares a way to clear space for your next project.
Home improvement chain Hornbach shares a way to clear space for your next project. Heimat

Most home improvement advertisers follow a pretty standard guidebook: Show homeowners happily hammering some two-by-fours into a frame, then cut to them standing back and looking on with pride at the finished product.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."