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“This is the way” to keep the candle burning on a 45-year-old franchise.
Homesick, the DTC fragrance brand owned by Win Brands Group (WBG), is launching its first Star Wars collection on May 4, which is universally known to the beloved franchise’s fandom as Star Wars Day.
Fans—and the people who lovingly indulge them—can sign up for early access to purchase the “saga of scents” starting April 25.
Created in partnership with production company Lucasfilm, the collection features three scents inspired by the worlds from the original films: Tatooine (home of Luke and Anakin Skywalker), Endor (home to the Ewoks) and The Death Star (home to imperial officers with a disturbing lack of faith).