H&M has a message for the world and the sportswear market: “Move.”
The retailer has set its sights on “democratizing sportswear” with the launch of a new brand, H&M Move that “aims to equip the world with stylish and functionable ‘movewear’ that will support movers of all abilities and skills to move comfortably and confidently in a multitude of ways.”
The brand, which launches Aug. 4 and includes collections for men, women and kids, will be available at 2,500 H&M stores worldwide, as well as online.
The launch includes two drops, the first of which is Move Essentials, which includes tops, lightweight jackets, tights and bras, “alongside items specifically designed to train and run,” according to the retailer.
Another
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