Adapting to Crisis

Hitting Record Highs, Americans Spent Over $5 Billion on Thanksgiving This Year

A massive Cyber Week sparked sales growth

More time spent at home meant more time shopping this holidayCSA/Getty Images
Headshot of Diana Pearl
By Diana Pearl

November 27, 2020

2020 has been a year of a lot of change, but even during ‘unprecedented times,’ there are some things we can count on—and consumers coming out in droves to shop the week of Thanksgiving is one of them.

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Headshot of Diana Pearl

Diana Pearl

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

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