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2020 has been a year of a lot of change, but even during ‘unprecedented times,’ there are some things we can count on—and consumers coming out in droves to shop the week of Thanksgiving is one of them.
According to Adobe Analytics data, Americans spent $5.1 billion online on Thanksgiving this year, besting last year’s record. That number is a 21.5% year-over-year increase from 2019 and slightly less than Adobe’s predictions, which hovered around $6 billion.
Though
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