Hitting Record Highs, Americans Spent Over $5 Billion on Thanksgiving This Year

A massive Cyber Week sparked sales growth

More time spent at home meant more time shopping this holiday CSA/Getty Images

2020 has been a year of a lot of change, but even during ‘unprecedented times,’ there are some things we can count on—and consumers coming out in droves to shop the week of Thanksgiving is one of them.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.