Here's Just How Divided Millennials and Boomers Are About Going Plant-Based This Holiday

As younger adults eat healthier and bypass meat, their parents stick with traditions, new survey says

Baby boomers, many of them reared on glazed ham and stuffed turkey for the holidays, aren’t fully convinced that they should change those dining habits. That might set them up for a generational showdown with their fake-meat-loving younger relatives over the coming days.

Almost a third of Americans plan to make plant-based versions of traditional holiday dishes this year, according to a study released this week from OnePoll. But there’s a considerable gap between generations when you break down the responses of millennials (defined in the survey as ages 24 to 39) compared to baby boomers (ages 56 to 74).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in