Harry Potter Opens Flagship Store for Muggles in New York

Three-story location promises immersive experiences

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

To satisfy pandemic-induced cravings for Butterbeer or to replace the broken wand that has left your life devoid of magic, Warner Bros. opened the doors to its first and only flagship Harry Potter store in New York.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in