Cannabis

Happy Danksgiving: How the Holiday Season Has Become a Boom Time for Cannabis

69% of cannabis consumers say they turn to it for stress relief at family holiday gatherings

Women set a table for Thanksgiving dinner
Cannabis is a hot seller around Thanksgiving both as a spirit-booster at gatherings and as a Christmas gift purchase.Andrew Zaeh/Getty Images
Terry Stanley
By T.L. Stanley

Green Wednesday, as a formal cannabis holiday, started only about five years ago. But it didn’t take long for the day before Thanksgiving—or, as those working in the category often call it, “Danksgiving”—to prove to brands, delivery services and dispensaries that it deserved a prime spot on the marketing calendar. And a seat at the dinner table.

Industry watchers are predicting that legal weed sales this Thanksgiving season may outpace 2020’s record-busting results, when American consumers spent $87.4

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Terry Stanley

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Recommended articles