Adapting to Crisis Halloween Will Go On—but Trick-or-Treaters May Have to Buy Their Own Candy Participation and spend will drop slightly, but consumers will find a way to modify the holiday It will be an uncertain season, but brands can connect with consumers via nostalgia for Halloweens of yore.Kacy Burdette By Lisa LacySeptember 18, 2020 Key Insights: Safety concerns won’t likely stop consumers from celebrating, but the holiday will look different. WORK SMARTER - LEARN, GROW AND BE INSPIRED. Subscribe today! To Read the Full Story Become an Adweek+ Subscriber View Subscription Options Already a member? Sign in