Adapting to Crisis Halloween Will Go On—but Trick-or-Treaters May Have to Buy Their Own Candy Participation and spend will drop slightly, but consumers will find a way to modify the holiday It will be an uncertain season, but brands can connect with consumers via nostalgia for Halloweens of yore. Kacy Burdette By Lisa Lacy September 18, 2020 Key Insights: Safety concerns won’t likely stop consumers from celebrating, but the holiday will look different. Traditions are especially important this year given the extreme disruption to our lives. Lisa Lacy @lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor. Recommended articles
