The Pandemic Has Shifted When, Not Just How, Americans Buy Groceries

Instacart data reveals dramatic changes in Americans' spending habits

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The coronavirus crisis has altered not just how shoppers go about getting food, but where and what they eat, too.

As hard as America’s remote workforce might be laboring away at their jobs, according to a new report from Instacart, a growing number are taking time during the workday to shop for produce. Year-over-year data from the San Francisco-based online grocery platform shows orders placed between 9 a.m. and 5 p.m. have increased 32%.

An influx of people preparing

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