Gravity Blanket's Makeover Makes for a Great Gift in This Mentally Draining Year

Once an occupational therapy tool, its weight has a calming effect

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As holiday gift-giving season reaches its peak, tens of thousands of Americans will soon find themselves the recipients of a trendy little item called a Gravity Blanket.

It is, as the name suggests, a blanket with weights stitched inside—roughly 20 pounds for the average adult. The Gravity Blanket is currently enjoying a cultural moment, showing up everywhere from Oprah’s best-of list to USA Today’s hot gift holiday roundup.

But almost every successful product has an X factor, an unexpected force that helped put it over the top in combination with timing, design and marketing.



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This story first appeared in the Dec. 7, 2020, issue of Adweek magazine. Click here to subscribe.