Gravity Blanket’s Makeover Makes for a Great Gift in This Mentally Draining Year

Once an occupational therapy tool, its weight has a calming effect

black and white photo of a weighted blanket
The weighted beads inside of a Gravity Blanket provide comfort and many use them when stressed. Courtesy of Gravity Blanket

As holiday gift-giving season reaches its peak, tens of thousands of Americans will soon find themselves the recipients of a trendy little item called a Gravity Blanket.

This story first appeared in the Dec. 7, 2020, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.