Adapting to Crisis Gravity Blanket Has a New Weighted Robe to Help You Cope With 2020 Could it be the Snuggie of the 21st century? Gravity's new weighted robe is meant to emulate a shoulder massage. Gravity Blanket By Lisa Lacy August 27, 2020 Key Insights: The brand is offering weighted therapy in apparel form, which caters to pandemic-era lounging. The $4.5 trillion wellness market is expected to grow as consumers grapple with stress and anxiety indefinitely. Lisa Lacy @lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor. Recommended articles
