A Grandfather Takes On Holiday Cooking in Sweet Kroger Ad

The campaign will be 'bigger than ever before'


As the temperature drops and holiday season approaches, Kroger is preparing to unveil a campaign meant to make people feel warm inside.

Titled “Today’s Holiday Moments Are Tomorrow’s Memories,” the minute-long spot centers on an older man who comes across his late wife’s cookbook. As he creates some of the dishes, he relives past events. The commercial ends with the man enjoying a meal with his family.

The spot involves no dialogue. The only sound viewers hear is a revision of the Goo Goo Dolls’ 1998 hit song “Iris” performed by Grammy-winning artist Colbie Caillat.

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