Private label products have been stealing market share from national brands for years, but that growth accelerated in 2022 as inflation caused shoppers to shift their purchasing behaviors to save money.
That’s why delivery platform Gopuff is looking to capitalize on the trend by launching its second private label brand, created in collaboration with Phoenix Suns player Chris Paul.
The brand, Good Eat’n, comprises seven plant-based snacks such as Carolina Style BBQ Popcorn, Big Dill Ranch Tortilla Chips and Cinnamon Sugar Mini Donut Puffs, which are inspired by Paul’s childhood favorites.
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