Americans eat about 150 billon Goldfish crackers each year, according to the brand, and very soon they’ll have the opportunity to turn up the heat: Goldfish and Frank’s RedHot have joined forces make a limited-edition hot sauce-flavored cracker, scheduled to arrive on store shelves nationwide in May.
Goldfish, owned by Campbell’s, claimed 35,000 people on social media asked for a hot version of the cheese crackers, making it the brand’s most in-demand product extension.
“We’ve seen ‘hot’ and ‘spicy’ Goldfish flavors requested by fans for some time now,” said Danielle Brown, vp of marketing for cookies and crackers at the Campbell Soup Company.
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