Goldfish and Frank’s RedHot Make a New Hot Sauce-Flavored Cracker

Spicy snacks are the hot new trend

Instacart has seen a 42% year-over-year increase in people ordering spicy snacks.
Instacart has seen a 42% year-over-year increase in people ordering spicy snacks. Goldfish

Americans eat about 150 billon Goldfish crackers each year, according to the brand, and very soon they’ll have the opportunity to turn up the heat: Goldfish and Frank’s RedHot have joined forces make a limited-edition hot sauce-flavored cracker, scheduled to arrive on store shelves nationwide in May.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.