How do retail media networks factor into smart martech? Find out at the Retail Media Summit, on November 2. Save your spot—and 35%.
Like most Barbie accessories, the iconic doll’s DreamCamper features everything a child could want, from a pool slide to bumper stickers and puppies. Alas, it’s only big enough to accommodate Barbie’s 11.5-inch frame.
Until now, that is.
In a three-way promotion from Barbie, peer-to-peer RV marketplace RVshare and experiential toy retailer Camp, the DreamCamper is getting a life-size upgrade.
The new person-size RV is, of course, pink and features “Barbie-approved amenities and décor.”

“Dazzle guests with gourmet meals prepared in a furnished kitchen, which includes a stovetop, oven and refrigerator,” a spokesperson told Adweek.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in