Ecommerce

GM Wants You to Buy Your Next Used Car Online

To compete with online sellers like Carvana, the automaker reveals "modern" shopping experience

a person buying a used car from a salesman
Used vehicles from other manufacturers will also be sold on CarBravo.GM
Headshot of Lisa Lacy
By Lisa Lacy

January 14, 2022

As demand for used cars remains high and the shopping experience migrates online through services like Carmax and Carvana, automaker General Motors has unveiled a used car marketplace of its own called CarBravo launching this spring.

Headshot of Lisa Lacy

Lisa Lacy

Lisa Lacy is Adweek's commerce editor.

Recommended articles
Related Articles

Smartphones show images of clothed people's bodies mapped into triangular segments.

Social Commerce

Walmart Acquires Fitting Room Tech Zeekit

By Lisa Lacy

Commerce

Ecommerce Was By Far the Biggest Retail Trend of 2020

By Lisa Lacy

Ecommerce

Why Kohl’s and Eddie Bauer Are Shacking Up

By Lisa Lacy

Amazon says customers are clamoring for the convenience of grocery delivery.

Ecommerce

Would You Let Amazon Into Your Garage?

By Lisa Lacy

Microlearning
View All


Customer Experience Transformation for the C-Suite


Subscriber Onboarding and Engagement Done Right


How 5G Changes the Consumer Journey

By Stuart Feil


It’s Time to Forget Cookies and Focus on People

You Might Like


Survey: Publishers See a Bright, Cookie-free Future

By Lineup Systems


Busting the Myth of “Too Hard” in Advertising

By Oz Etzioni, CEO, Clinch


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


The Keys to Optimizing Your Next Digital Campaign

By Similarweb