Lip Gloss Grows on Trees at Glossier's New Flagship Store

After closing locations during lockdown, the brand is off to a fresh start

Looking to refine your retail marketing campaign? Join leaders from Wayfair, PacSun, Rent the Runway and more at Commerce Week, July 26–28, in NYC. We'll explore purpose-driven marketing, the Metaverse, social commerce, community and more. Save 40% on your pass now! .

If Glossier has learned anything from its series of pop-up stunts—which include a campus-themed location in Boston and an escape room in New York—it’s that IRL retail is no place for subtlety. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...