If Glossier has learned anything from its series of pop-up stunts—which include a campus-themed location in Boston and an escape room in New York—it’s that IRL retail is no place for subtlety.
Top line
The brand understands when consumers enter a store, they’re looking for experiences that can’t be found online. That’s what Glossier aims to provide when it opens the doors to its permanent Seattle location on Aug. 20, which marks the beauty company’s post-pandemic return to physical retail.
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