Gin Lane, Agency Behind Harry’s and Hims, Closes to Become DTC Holding Company

It’s now known as Pattern

pattern idyllic landscape
Pattern plans on rolling out multiple brands in the coming year. Pattern

Some of the most buzzworthy direct-to-consumer brands like Hims and Harry’s got their identity from marketing agency Gin Lane. Now, the New York-based firm is closing its doors to transform into Pattern, a direct-to-consumer holding company.

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@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.