Challenger Brands Gin Lane, Agency Behind Harry’s and Hims, Closes to Become DTC Holding Company It’s now known as Pattern Pattern plans on rolling out multiple brands in the coming year. Pattern By Ann-Marie AlcántaraAugust 6, 2019 Some of the most buzzworthy direct-to-consumer brands like Hims and Harry’s got their identity from marketing agency Gin Lane. Now, the New York-based firm is closing its doors to transform into Pattern, a direct-to-consumer holding company. Ann-Marie Alcántara @itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce. Recommended articles Related Articles Challenger Brands Gin Lane, Agency Behind Harry’s and Hims, Closes to Become DTC Holding Company By Ann-Marie Alcántara Challenger Brands Casper’s IPO Leaves the DTC Industry With More Questions than Answers By Ann-Marie Alcántara Commerce New DTC Brand Open Spaces Is Taking on Home Organization By Ann-Marie Alcántara Challenger Brands For the Next Wave of DTC Brands, the Path to Success Looks More Complicated Than Ever By Ann-Marie Alcántara
