Ghost Kitchens Have Their Moment Amid the Pandemic

The once fledgling industry is booming as restauranteurs chase off-premise dining to salvage sales and expand their businesses

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Key Insights:

The ghost kitchen, a space used for cooking but lacking a dining room that facilitates takeout and delivery, was a fledgling but promising concept prior to the pandemic.

Since the onset of Covid-19, however, ghost kitchens have gained traction and attention, providing chains with an alternative model to boost sales as dining rooms remain closed or forced to operate at limited capacity due to quarantine measures.

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This story first appeared in the Sept. 14, 2020, issue of Adweek magazine. Click here to subscribe.