Ghost Kitchens Have Their Moment Amid the Pandemic

The once fledgling industry is booming as restauranteurs chase off-premise dining to salvage sales and expand their businesses

A ghost with a chef's hat on
Where marketers might prove most useful is in helping brands migrate sales from delivery aggregators to online portals. ChefBoyRG, Getty Images
This story first appeared in the Sept. 14, 2020, issue of Adweek magazine. Click here to subscribe.
@RichCollings Richard Collings is a retail reporter at Adweek.