Getting 50 Million Sign-Ups Was the Easy Part of Target's Loyalty Program

Now, Rick Gomez and his team will take that data and personalize your shopping experience

Target’s Rick Gomez says making the shopping experience easier and more personalized is his No. 1 goal in 2020. Just elevated to the position of chief marketing, digital and strategy officer, Gomez is taking what he knows about marketing a $75 billion retailer and applying it to making the guest experience second to none. It starts with Target Circle, the brand’s new loyalty program.