Gap Wants You to ‘Love All Ways’ in Honor of LGBTQ Pride Month

Campaign includes a dedicated clothing line and tie-in with activist Jodie Patterson

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Gap is the latest brand to reveal its plans for LGBTQ Pride Month, which officially kicks off in June.

The “Love All Ways” campaign, which coincides with the retailer’s 50th anniversary, puts a spotlight on the family of Jodie Patterson, an author, LGBTQAI advocate and mother of five children, one of whom is her transgender son. Patterson recently wrote The Bold World: A Memoir of Family and Transformation, which shares her experience raising a transgender child.

In a series of spots, Patterson and her “chosen” family—friends, relatives, mentors, neighbors—are captured in black and white films that explore the very definition of “family” and what it means in today’s world.



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