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PlayStation Brilliantly Replaced London Underground Signs With Its Controller Icons
The London Underground’s iconic signage has been taken over—temporarily—by icons instantly recognizable to any avid gamer. To promote the launch of its PS5, PlayStation partnered with Transport for London and PR agency Red took over signage in several popular locations for 48 hours, both replacing it with and incorporating it into additional sign elements shaped like the four icons on the console’s controllers.
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