Gaming the Underground; BBC Dad Returns: Thursday's First Things First

Plus, highlights from the Brandweek Sports Marketing Summit

Today’s consumer places a huge priority on personal health. Join Adweek for Prescription for Growth: Health and Wellness Marketing on April 19 in NYC to learn how to thrive in this business sector. Sign up now.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

PlayStation Brilliantly Replaced London Underground Signs With Its Controller Icons

The London Underground’s iconic signage has been taken over—temporarily—by icons instantly recognizable to any avid gamer. To promote the launch of its PS5, PlayStation partnered with Transport for London and PR agency Red took over signage in several popular locations for 48 hours, both replacing it with and incorporating it into additional sign elements shaped like the four icons on the console’s controllers.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in