Gaming Platforms Move Beyond Games Into Selling Virtual Goods in the Metaverse

Roblox and Fortnite are serving as marketplaces

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As the pandemic accelerates the decline of physical shopping malls across America, a new form of virtual space is emerging to provide a futuristic version of the commercial and social experience these institutions once offered young people.

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This story first appeared in the April 12, 2021, issue of Adweek magazine. Click here to subscribe.

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