Gaming Platforms Move Beyond Games Into Selling Virtual Goods in the Metaverse

Roblox and Fortnite are serving as marketplaces

Gucci gaming platforms
Gucci has partnered with platforms including Roblox, virtual world app Zepeto and avatar app Genies. Gucci

As the pandemic accelerates the decline of physical shopping malls across America, a new form of virtual space is emerging to provide a futuristic version of the commercial and social experience these institutions once offered young people.

This story first appeared in the April 12, 2021, issue of Adweek magazine. Click here to subscribe.
@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.