Learn how to market with the modern consumer’s wants and needs in mind at Commerceweek, July 11–12, with brand leaders from Visa, Uber, TikTok and more. Sign up now to save 35%.
Last week, the grocery chain Intermarché released a new ad via agency Romance. You won’t be seeing much of it stateside, since the company’s supermarkets are all in France. But its artful 60 seconds spotlight an approach that American brands might want to consider as they continue to tweak their Covid-era messaging: Keep it simple and start looking ahead.
Set to Nina Simone’s 1982 song “Vous Êtes Seuls Mais Je Désire Être Avec Vous” (“You’re Alone But I Want to Be With You”), the spot features no narrator and no actors leveling contemplative stares at the camera.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in