Former Labor and Delivery Nurse Emily Meyer Went From Kindness to Kind Snacks

Knowing how to deal with data and humanity applies to brand marketing, too

Growing up in Napa, Calif., Emily Meyer’s two brothers had a history of fainting whenever they visited the doctor. But not Emily.

Given her ability to handle blood and needles, her mother suggested she look into a career in healthcare. She ended up choosing nursing because it appealed to her social side.

After completing UCLA’s nursing program, Meyer worked as a labor and delivery nurse at UCLA Health for nearly four years. She enjoyed the job because it combined analytical skills with creativity.

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This story first appeared in the Sept. 21, 2020, issue of Adweek magazine. Click here to subscribe.