Former Labor and Delivery Nurse Emily Meyer Went From Kindness to Kind Snacks

Knowing how to deal with data and humanity applies to brand marketing, too

Photo of Emily Meyer
During her time at Kind, Meyer has helped introduce new snack products to better meet emerging consumer demand. Courtesy of Kind

Growing up in Napa, Calif., Emily Meyer’s two brothers had a history of fainting whenever they visited the doctor. But not Emily.

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This story first appeared in the Sept. 21, 2020, issue of Adweek magazine. Click here to subscribe.
@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.