Brand management firm Authentic Brands Group is partnering with IB Group to expand fast-fashion retailer Forever 21 across Mexico, the two companies announced.
Mexico is a first step in the Forever 21 ownership group’s efforts to convert the brand’s international store operations to a licensed partnership model, the company said in an email to Adweek.
Authentic Brands told Adweek it has similar plans for Central America, South America, the Philippines and the Caribbean, which are next on its list.
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