Ford’s Latest Delivery Pilot Will Bring Groceries to Detroit Seniors

The automaker hopes to learn 'the best methods for future autonomous goods delivery'

Adweek has covered quite a few autonomous grocery delivery pilots over the years, but the latest has a decidedly feel-good angle: Ford is using a low-speed autonomous shuttle to bring 10,000 pounds of fresh food to senior citizens in its hometown of Detroit.

In a six-month pilot, the shuttle will run along a fixed route between a community space managed by the automaker’s philanthropic arm, where grocery bags will be loaded, to the Rio Vista Detroit Co-op Apartments senior living center, where groceries will be unloaded and distributed to residents.

According

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