For Green Wednesday, Cannabis Retailers Are Firing Up the In-Store Experience

As customers shift back to brick and mortar, the day before 'Danksgiving' becomes a shopping spree

Taking cues from one of the happiest and business-savviest places on earth, Chris Lane has designed the curb-to-cash-register journey at his San Francisco Bay-area dispensary to be a lot like queueing up for the Indiana Jones Adventure at Disneyland.