Brandweek

Focusing on Hospitality Made the Taco Bell Hotel So Successful

The activation garnered 4.4 billion impressions and was a "100% a brand engagement moment."

Jennifer Arnoldt at Brandweek
Five thousand articles were written about the Taco Bell Hotel. Sean T. Smith for Adweek
By Ann-Marie Alcántara

November 15, 2019

Pool floats resembling hot sauce packets, manicures with the word “Fire!” on nails, and even a Mountain-Dew inspired Baja Blast drink—these were just a few of visitors’ favorite things at the Taco Bell Hotel.

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Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

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