Focusing on Hospitality Made the Taco Bell Hotel So Successful

The activation garnered 4.4 billion impressions and was a "100% a brand engagement moment."

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Pool floats resembling hot sauce packets, manicures with the word “Fire!” on nails, and even a Mountain-Dew inspired Baja Blast drink—these were just a few of visitors’ favorite things at the Taco Bell Hotel.

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