Omnicom’s retail agency Flywheel is launching a new measurement platform built on Amazon measurement tools, aimed at helping advertisers better allocate Amazon budgets.
Flywheel’s clients can use a tool, dubbed the Return on Consumer Dashboard. The tool stitches together data from Amazon’s clean room solution called Amazon Marketing Cloud, Amazon Brand Metrics, and Amazon’s API that forecasts reach, according to Flywheel’s vp of product, Gabe Fishbein.
The goal is to allow advertisers to more easily track the customer journey based on all those different Amazon signals, pulling from the ecommerce giant’s trove of shopper data.
Flywheel is also offering an alternative to return on ad spend, a metric that advertisers say does not accurately measure retail media.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
