CPG & Grocery

Flamin' Hot Mountain Dew Was Pretty Much Inevitable

The Red Lobster signature cocktail was only the beginning

The limited-edition item will be available on Mountain Dew's online store beginning Aug. 31.Mountain Dew
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By Paul Hiebert

August 25, 2021

Last year, Mountain Dew came out with a cookbook and a signature cocktail in partnership with restaurant chain Red Lobster. In your heart, you knew more food collaborations were coming.

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Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

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