Fiverr Challenges Ad Agencies With Creative Team Builder Tool

The new platform taps AI to assemble combinations of freelancers

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Fiverr is rolling out a new platform to match teams of creatives with brands in its ongoing quest to expand into upscale job markets for corporations and higher-end professionals.

The new tool, Togetherr, will make use of the freelance platform’s Creative Genome machine learning software to assemble combinations of freelancers catered to the specific needs of a client’s project. The Israeli company is pitching the AI platform as an alternative to an agency model it says can no longer serve the creativity demands of today’s fast-paced marketing environment.




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