Famously Happy Finland Is Revealing Its Secrets to the World

The Nordic country is taking its "Rent a Finn" initiative online

rent a finn campaign
The Rent a Finn campaign began in 2019, but had to go virtual for 2020 given travel restrictions. Business Finland

Amid the daily deluge of depressing headlines that Covid-19 has brought people around the world, Finland wants to lighten things up.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.