Famously Happy Finland Is Revealing Its Secrets to the World

The Nordic country is taking its "Rent a Finn" initiative online

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Amid the daily deluge of depressing headlines that Covid-19 has brought people around the world, Finland wants to lighten things up.

In a new campaign, the famously happy Nordic nation is sharing its secrets with the world, all while reminding travelers that when the world is safer, Finland has the room to roam.

Titled “Rent a Finn,” the country is (virtually) exporting its own perspective on well-being by linking up people with everyday Finns, who’ll serve as Happiness Guides, revealing “the little things that make us feel calm and happy.”

This is knowledge that the rest of the world can definitely benefit from: For the third year in a row in 2020, Finland has topped the list of the happiest countries in the United Nations’ World



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