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Facebook CEO Mark Zuckerberg revealed several new features Tuesday aimed at enabling small and midsized businesses to make their goods available for sale online, with the bulk of their brick-and-mortar locations shuttered due to Covid-19.
The highlight of Zuckerberg’s Facebook Live presentation was Facebook Shops, which enable businesses to set up a single online store accessible via Facebook and Instagram.
Businesses can feature products from their catalogs and customize their Facebook Shops with cover images and accent colors.
Shoppers can save items they are interested in and place orders directly via Facebook Shops if the business has Instagram Checkout enabled.