Facebook Live Shopping Will Be No More as of Oct. 1

Meta cited the emergence of Reels; Live Shopping will still be available on Instagram

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Facebook Live Shopping became the latest victim of the emergence of Reels on Facebook and Instagram, as parent company Meta said Wednesday that it will sunset the option as of Oct. 1.

Live Shopping will still be available on Instagram for merchants who have an Instagram Shop with Instagram Checkout.

The company said in a blog post, ‘As consumers’ viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video product,” suggesting that merchants begin experimenting with Reels and Reels ads, as well as tagging products in Reels.

Merchants who want to save previous Live videos can download them on their page or via Creator Studio.

Then-Facebook

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