Eyeing Growth in 2021, Overstock Could Tie Up With a Physical Retailer

The home furnishings purveyor is one of the few to be both online-only and profitable

Overstock.com could look to build its physical presence through M&A or a partnership, after achieving growth and profits during the pandemic. Overstock

Overstock is a rare retailer that’s both digital-only and profitable. But despite the momentum Overstock has maintained, it is exploring a variety of options to build on its strengths while taking advantage of its competitors’ weaknesses. The strategies it is putting in place for 2021 has implications from both a marketing and operations standpoint.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.