Are Experiences the Future of Retail? Area15 in Las Vegas Will Put the Trend to the Test

Area15 and Intel craft the new step in experiential retail

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The retail industry is struggling, but the upside is that millennials and Gen Z still prefer to shop in stores—if those stores offer unique and engaging shopping experiences.

As brands seek to continue evolving the in-store experience for their target demographics—experts predict retail leaders will invest in better consumer experiences in 2020—a new concept in Las Vegas wants to be a model for purpose-built experiential retail.

Area15 is an upcoming retail and live entertainment complex located just off the Las Vegas Strip, and aims to be a hotbed of interactive art and technology experiences.



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