Exclusive: Walmart's 'Joy. Fully' Campaign Is a Glimpse at Our Connected Commerce Future

Santa knows when you're naughty or nice. Walmart knows when you smile at gifts


Retailers have high hopes for the 2021 holiday season and Walmart, the largest U.S. retailer for more than 30 years, is no exception.

True to its size, Walmart is indeed going big this year with a connected commerce bonanza, including shoppable experiences and facial recognition in an overarching campaign it calls, “Joy. Fully.”

Livestreams—one of the biggest retail trends of 2021—are at the forefront of the effort. Walmart experimented with shoppable livestreams on TikTok last December and earlier this year.

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