Beer & Spirits

Exclusive: Anheuser-Busch Puts Cocktails in a Box

Last year, 55% of the alcohol company's net sales growth came from new products

anheuser-busch boxed wine
Anheuser-Busch is testing Boxology Cocktails at retailers in Arizona and Georgia.Anheuser-Busch
Headshot of Paul Hiebert
By Paul Hiebert

August 25, 2021

Anheuser-Busch’s latest innovation is the result of some inside-the-box thinking.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Headshot of Paul Hiebert

Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

Recommended articles
Related Articles
Photo of Emily Meyer
Leadership & Talent

Former Labor and Delivery Nurse Emily Meyer Went From Kindness to Kind Snacksicon-image

By Paul Hiebert

stryve foods biltong jerky
CPG & Grocery

How Stryve Foods Plans to Make Biltong a Household Nameicon-image

By Paul Hiebert

The U.S. sports drink market climbed 6.5% to $9.3 billion in 2020.
CPG & Grocery

BodyArmor Asks for ‘One More’ in Biggest-Ever Ad Campaignicon-image

By Paul Hiebert

halloween candy
CPG & Grocery

Why This Halloween Might Be the Biggest Ever for Candymakersicon-image

By Paul Hiebert

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Customer Experience Transformation for the C-Suite

Mastering the Art and Science of Subscriber Care

Maximize the Value of First-Party Data for Today and Tomorrow

You Might Like

Are You Advertising With Integrity?

By Connatix

The Power of Leading With Your Brand’s Purpose

By Amazon Ads

Want to Reach Gen Z? Make Sure Your Ads Are Legit Good

By Steve Ellis, EVP Ad Sales Strategy & Business Development, Paramount

Reach Gen Z and Younger People in the Spaces They Value

By Sarah Iooss, Head of Sales, Americas, Twitch